Depending on the show, the programming block was aimed at young children, aged 7–11, and preteens ages 12–14. It continued to run repeats until September 7, 2002. At that time, Fox put the time slots up for bidding, with 4Kids Entertainment winning and securing Saturday morning programming. The network lived to be the longest running children's television block/network, alongside Nickelodeon, and managed to have high ratings throughout its run.
In 1988, Disney purchased Los Angeles television station KHJ-TV, later renaming it as KCAL-TV. The station's new owners wanted DuckTales to be shown on KCAL, thus taking it away from Fox-owned KTTV. Furious at the breach of contract, Diller pulled DuckTales from all other Fox owned-and-operated stations in the fall of 1989. Diller also encouraged Fox affiliates to do the same, though most did not initially. As Disney went forward in building the Disney Afternoon, Fox then began the process of launching its own children's programming lineup.
Fox Kids was launched on September 8, 1990, a joint venture between Fox Broadcasting Company and its affiliates. Originally headed up by division president Margaret Loesch and airing programming originally for 30 minutes per day Monday through Friday, and three hours on Saturday morning. In 1991, programming expanded to 90 minutes on weekdays and four hours on Saturday mornings, and a year later grew to 2½ hours on weekdays.
Fox Kids had its own radio lineup as well. Entitled the Fox Kids Radio Countdown, it was two hours in length and was hosted by Chris Leary of TechTV and ZDTV fame. The show consisted of contests, gags, and funny sound effects. It was later renamed to Fox All Access and continues to air currently, mainly as a promotional vehicle for current artists, films, and programs on the primetime Fox schedule.
By 1993, Fox Kids was up to three hours on Monday-Fridays (usually 2 p.m.-5 p.m. local time, making Fox Kids the first network programming to air in the 4:00 P.M. hour since 1986) and four hours on Saturdays (8 a.m.-noon ET/PT, 7 a.m.-11 a.m. CT/MT). Stations had the choice of airing one weekday hour in the morning and two hours in the afternoon, or all three at the same time in the morning or afternoon. This was because some stations had morning newscasts. In 1995 and early 1996 Fox acquired three former ABC affiliates and Savoy/Fox (Emmis a few years later) acquired three former NBC affiliates and an ABC affiliate. Those stations all had evening newscasts, but wanted to continue to have regular syndicated programming to lead into the news instead of cartoons, so they would run Fox Kids one hour earlier in the afternoon from 1-4 p.m.
WHBQ (Channel 13) in Memphis became a Fox O & O in September 1995. The weekday schedule was initially shown from 1 p.m. to 4 p.m., followed by Family Matters. In 1998, only two hours of the three hour lineup was shown from 1 p.m. to 3 p.m.. Beginning in the fall of 1999, the weekday block was no longer aired at all; instead, the timeslot was occupied by syndicated talk and court shows. Also, beginning in 1996, the Saturday block was split in half; the first half was shown from 5-7 AM local time, followed by syndicated shows like Jack Hanna's Animal Adventures and The Magic School Bus, then the second half of the block was shown from 9-11 AM local time. This policy continues with 4Kids TV programming.
The cities with alternate independent, UPN or WB stations, Fox contracted to air the Fox Kids block on these other stations so that their O&O and affiliate stations were free to program all of their hours for older audiences or news. All except one of such stations are those that were owned by New World Communications which were once CBS, ABC, or NBC (in only one case) affiliates. New World (later merged with Newscorp) affiliated its stations with Fox in 1994-1995 when Fox won the contract to air the National Football Conference package. In some cases Fox Kids would be airing on the same station as their competitors, Kids' WB and the former UPN Kids block. In 1996, Fox Kids merged with Haim Saban's Saban Entertainment, Inc. to form Fox Kids Worldwide Inc. Some of this programming also aired on Fox Family Channel (now ABC Family). In 1998 Fox bought out their affiliates' interest in Fox Kids as part of a deal to help pay for the network's pricey NFL football package. The Fox Kids programming weekday block was trimmed to 2 hours, and added The Magic School Bus, which originally aired on PBS. In 2000, affiliates were all given options to push the block up to 2-4 p.m. instead of 3-5 p.m.. In the 6 or so markets with 5 p.m. newscasts that carried Fox Kids (such as St. Louis and New Orleans for example) they already were running the block an hour early back in 1996. Some affiliates (like WLUK) would even tape delay the block to air between 10 a.m. and 1 p.m., one of the lowest-rated time periods on US television. A few only aired The Magic School Bus in this inconvenient slot, in order to fulfill 'educational/informational programming' requirements mandated by the Federal Communications Commission (FCC), which require a station air 3 hours of E/I shows per week and to reduce the hit taken by airing lower-cost children's advertising instead of higher-rated syndicated programming with more advertising revenue.
In 1988, Disney purchased Los Angeles television station KHJ-TV, later renaming it as KCAL-TV. The station's new owners wanted DuckTales to be shown on KCAL, thus taking it away from Fox-owned KTTV. Furious at the breach of contract, Diller pulled DuckTales from all other Fox owned-and-operated stations in the fall of 1989. Diller also encouraged Fox affiliates to do the same, though most did not initially. As Disney went forward in building the Disney Afternoon, Fox then began the process of launching its own children's programming lineup.
Fox Kids was launched on September 8, 1990, a joint venture between Fox Broadcasting Company and its affiliates. Originally headed up by division president Margaret Loesch and airing programming originally for 30 minutes per day Monday through Friday, and three hours on Saturday morning. In 1991, programming expanded to 90 minutes on weekdays and four hours on Saturday mornings, and a year later grew to 2½ hours on weekdays.
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WHBQ (Channel 13) in Memphis became a Fox O & O in September 1995. The weekday schedule was initially shown from 1 p.m. to 4 p.m., followed by Family Matters. In 1998, only two hours of the three hour lineup was shown from 1 p.m. to 3 p.m.. Beginning in the fall of 1999, the weekday block was no longer aired at all; instead, the timeslot was occupied by syndicated talk and court shows. Also, beginning in 1996, the Saturday block was split in half; the first half was shown from 5-7 AM local time, followed by syndicated shows like Jack Hanna's Animal Adventures and The Magic School Bus, then the second half of the block was shown from 9-11 AM local time. This policy continues with 4Kids TV programming.
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